For the last few generations of videogame* consoles, there have been three main companies vying for gamers' attention. Sony, Microsoft, and Nintendo update their hardware with more impressive graphics capabilities, voice and motion controls, and slightly tweaked names every few years. Though let's be honest, it's primarily Sony and Microsoft butting heads over the same demographic, with Nintendo on the sideline serving its loyal audience in its own way. It may be hard to remember that just over twenty years ago, there was only one big name in gaming that was in direct opposition to Nintendo, the irreverent and rebellious Sega. Author Blake J. Harris examines the product development and competitive marketing of those two companies during the early 90s in
Console Wars: Sega, Nintendo, and the Battle that Defined a Generation.
The book primarily follows the president of Sega of America at the time, Tom Kalinske. I was at first concerned that Harris had a bias toward Sega since he goes deeply into Kalinske's thought process and Sega's strategy while not giving as much attention to Nintendo's side of the story. However I realized that Kalinske simply had the most fascinating story arc for the moment in history that Harris wanted to write about. Kalinske was pulled from Mattel knowing little about videogames, helped Sega overtake Nintendo as the industry leader with his bold vision, and witnessed the decline of his company while worrying that he would be blamed for Sega's shortcomings when they eventually couldn't keep up with Nintendo or the up-and-coming Sony.
Harris conducted over two hundred interviews during the writing of this book, and admits from the start that the content of conversations was extrapolated. He has a talent for making the reader feel like they were present behind boardroom doors with the dialogue, but when he goes into details about these real peoples' facial expressions and inner thoughts, we must suspend our disbelief about the author's omniscience. He might be better suited to writing fiction in the future. There is also the problem of getting the same information twice, such as when Nintendo's head honchos discuss a plan for a new game, and then a few chapters later it's discovered by Sega. Occasionally it seemed like Harris forgot that he had already described the game to us. And there were a few noticeable typographical errors late in the book, as if he or his editor had to rush to meet a deadline.
In this 600 page book, Harris goes into a lot of detail about a relatively short period of time (six years). Those who were the target age of the Super Nintendo and the Sega Genesis will get a feeling of nostalgia, like when Sega's brash and blunt commercials belittled the family-friendly Nintendo by encouraging gamers to graduate to "the Next Level", or when Nintendo finally matched their competitor's attitude when they released the revolutionary Donkey Kong Country alongside the slogan "Play it Loud". Personally, the moments I most enjoyed reading about were ones I remembered happening which I could now see in a different context, like the making of commercials that I had seen at the time.
The book will also appeal to those with an interest in business decisions and marketing strategies, as there is a lot of discussion about how each company responded to the other's technical specs and pricing. These details wouldn't normally be that compelling to me, but the human element that Harris brings to the events made them more interesting, as he gives a good sense of the personalities at play, even if he was making some of it up.
A side note if you happen to listen to
Console Wars on Audible: the audiobook did not include the amusing foreword by Seth Rogan and Evan Goldberg (who will be producing a film version) and it grated on me that narrator Fred Berman pronounced Nintendo's mascot's name as MERRY-o instead of MAR-eo. It's egregious that nobody involved with the recording knew any better. Hey guys, if you're going to be associated with a book like this, at least play Super Smash Bros once in your life.
For more information about Blake J. Harris or to purchase
Console Wars, check out his
website or find him on
Twitter and
Goodreads.
*Some may question the one-word spelling, but I'm basing it on
The Videogame Style Guide.